Welcome!

By now, most car dealers in the US have heard people talk about the difference between iMagicLab and everyone else in the dealer software world.  The truth is, iMagicLab doesn’t even sell software.  They sell a service that unites your dealership and empowers your entire team to take care of your customers the way you always wanted them to.  This isn’t rocket science, for some reason the DMS guys don’t even get it.  You need one system that can manage all of your market from the service isle to the showroom floor, from the internet to the inventory, but that would not be enough.  Then your CRM tool needs to tie together all of that information so you can get a complete view of all your customers, but that would still not be enough.  Then the system would have to be so easy to use that you could still run it without quitting your day job.  Only iMagicLab can truly deliver this vision and we are the only true answer for effectively uniting technology and the people who run the car dealership.

About us:

Richard Keith Latman • Chief Executive Officer / Co-Founder

Keith Latman is Chief Executive Officer / Co-Founder of iMagicLab (formerly iCarMagic). Latman drives technology, sales, marketing and architecture decisions across all iMagicLab products to ensure the product direction is consistent with the overall strategy of the company and the needs of the marketplace. Over the past 3 years he has trained thousands of car dealer personnel, written over 75 published articles and has spoken at major industry events and seminars nationwide.

Latman has broad experience in the sales, hardware, software and services sectors, having spent more than 12 years in senior management roles in the IT industry and over 7 years in the automobile retailing space. Prior to founding iMagicLab, he started and ran Internet departments in the San Francisco Bay Area (one of which sold over 1200 cars in a single year) and helped start many innovative companies including RetailTRAC (Sold to Minow LLC), MicroPOS (Sold to Micros) and Microworkz.com.

For more information about Keith or if you just like to read BLOG's click here: www.microworkz.com

Greg Greenhaw • Vice President of New Products / Co-Founder

Greg brings with him over 10 years of interactive and web application development experience. His specialization is in server side technology including database design, server reliability structures, and interface design.

Prior to iMagicLab Greg has had a broad range of Internet development experiences ranging from developing corporate intranet systems to creating ad approval systems for California auto dealers. During his off-hours he enjoys photography and playing piano.

Tom Harsha • Vice President of Training

Tom is a 16 year veteran of the Automotive Industry. During his 16 years in the automotive industry Tom has held positions in sales and finance for 7 years, Internet sales for 2 years, management for 2 years, Internet Director of a multi-point Dealer Group for 2 years and most recently 3 years as an eCommerce Consultant to dealers throughout the United States. Tom has held positions on the American Honda Motors e-Dealer Advisory board and participated in Polk - Dealer round table events.

Tom is happily married, has two very energetic young children and highly values his time at home with family. In addition to passionately helping dealers obtain digital Marketing and Sales success he loves traveling with his family, watching his wife conduct orchestra concerts, playing golf and continuously building the next best home theater system.